the brand
oppofirst
Created for those that understand the brutal reality of what it means to rely on the person next to you. We have a carefully selected line of products & apparel that compliment the jobs we do.
origin story
mission
Originally setup as a group chat for us to keep an eye on one of the lads suffering with mental health issues following an attempted suicide in 2023, the brand only really started to take shape whilst working in Ukraine. We needed decent gear that helped us blend in, no big logos or bright colours.
Collectively we realised we couldn’t find a decent brand that represented our reality; All the big names produced decent kit, but it's not quite what we're after, others out there seem to try to prove they’ve done bits. We didn’t want that either.
To us, the reality is, those that have, don’t need to say. We wanted to be different, an ‘if you know, you know’ type of deal.
THE BRAND
summary
Today the brand resonates with individuals across all aspects of life, from the Police Armed Response Teams, UK Special Forces, Military Close Protection & Civilian Professionals alike. The Joint Collective is about acknowledging a shared sacrifice, it’s not about doing it for the recognition, but doing it for those that can’t.
We are for those with nothing to prove.